My friend Amelia was given a custom blend for her 30th birthday that was sold with proceeds to benefit our local AIDS network. However, it was so popular, it's been added as a regular color called "i'M Confident". http://impactcolorcosmetics.com/products.html#lips I'm a pale blonde, with major pink undertones. However, I rock this color like nobody's business. She's an extremely fair brunette and it's her daily shade.