Discussion in 'Hats' started by NonEntity, Jan 26, 2008.
Navy goes great with just about any thing you wear.
Bad news for the fans of the béret Vrai Basque Chasseur Ardennais.
Like other vintage labels that Laulhère had reinstated for South Pacific Berets (like the Bortia, Chirola, Etchea, l'Aiglon, etc), Laulhère has decided not to continue the manufacturing of these historical berets (believe me, I did try to persuade them, but to no avail...).
The béret Vrai Basque is a very old model that has been in continious production by, interestingly,two manufacturers (and big competitors): Blancq-Olibet and Laulhère. With the takeover of B.-O. in 2014, Laulhère got the sole ownership of the label and continues to offer this beret in their higher end quality range, but... only in black and navy.
The Vrai Basque has been used by the Belgian Mountain Infantry Regiment 'Chasseurs Ardennais' since early last century and I was able to offer these berets to the public till now. Obviously, Laulhère continues to supply the Belgian military, but that's it.
The good news however, is that I have a limited number of these berets still in stock in sizes 56-63 and better still, three pieces of the vintage model in loden-green (instead of the later 'vert nocturne') in sizes 57 and 58 only.
My BA Foulard Alpin is wearing great. After the first sweaty hike it begins to conform to my head.
The dark navy is definitely a plus.
One should think that a struggling company tries its best to build up production and acts flexible for the sake of additional sales. Sort of "Hey Daan, we received an order from the belgian forces, do you want to add to this with an order for yourself?"
You're no doubt chronicling the very reason the company is struggling.
Except..., Laulhère is far from struggling! All through the early years of this century, Laulhère (under the name BeaTex) was close to bankruptcy, barely surviving due to competition from cheap labour countries, poor management and an altogether declining headgear industry and lesser hat wearing in general.
In 2013 BeaTex-Laulhère was taken over by the the big French military supplier Cargo-Promodis from Toulouse. Cargo-Promodis also bought the (then oldest) manufacturer Blancq-Olibet, and incorporated the company under the traditional old name 'Laulhère'.
Cargo-Promodis injected good money for a renewed startup; Irish man Mark Saunders was hired as sales manager and from then on, things went uphill at a rapid pace. After only 2 years the company made a profit again and now, in 2017, Laulhère opens shops in the most expensive districts of Paris, Tokyo and NYC.
Laulhère’s efforts were recognized by two prestigious awards: “Entreprise du Patrimoine Vivant” or “EPV” and “OrigineFrance Garantie”, a status held by only 350 companies.
So much for a "struggling company...".
Whether all this is only good news for us, traditional boineros, is debatable. Laulhère's focus is much more on the high end fashion industry; the company is present at all major international fashion shows, on TV and online and Saunders is exceptionally qualified to continue to get, and keep, Laulhère in the media's spotlight.
The good thing is that there is much renewed interest in beret wearing, not just for the new expensive fashionable models, but it also trickles down to the traditional Basque beret (I see that reflected in my little business, as well as on this and other forums - Basque berets are back!), but the negative effect is that the traditional Basque beret (or Béarnaise, for that matter) is at the company's lower end. The number of models of traditional Basques has been drastically reduced and prices have gone up considerably. Just check out Laulhère's own webstore (eg. the 'Smiley', pictured above, sells at 140 euros...).
"Branding" and "profiling" made for the decision not to continue with my small pet projects (the reinstating of vintage labels; the Vrai Basque Chasseur Ardennais, etc). Still, I am happy with the overall result Laulhère accomplishes; the Basque beret is definitely back!
The more of vthese fashionable berets are sold by Laulhere and worn, the greater the demand for traditional ones from the other brands?
I hope so!
well i have no worries, i got my berets and a lifetime supply
The Smiley Face berets can all be placed in a giant bonfire.
Maybe, then I can start to forget that such a thing even existed.
Bouwerij Jongen, you were the very reason to include those two pictures; I was just waiting for some response from you (knowing of your liking for Laulhère's Instagram campain)!
My favourite smiley
Preferred beret at work is the super Lujo. Great weather protection and tough as nails.
If it had an Australian safety standard tag I would wear it as a safety helmet.
Maybe Daan has a beret helmet cover left over. He used to sell these a couple of years ago.
Thats what I call dedication.
Got to say. Wow, impressive.
My "Bike Helmet Covers" were actually born from frustration and self-pity. Frustration from having to wear a helmet while cycling to my local Post Office to deliver parcels (risking a steep fine when wearing a beret instead) and self-pity from not being able to buy one of those beautiful Radiovka inspired bike helmets by Czech designer Ondrej Stanek.
Despite a great design (including safety lights!), the helmet never went into production...
Dang, Daan, your bike helmet cover is something!
Daan's bike helmet beret reminds me of the helmets worn by British paratroopers landing in Normandy,
at least as portrayed in "The Longest Day".
Today was a good day to wear my Boneteria Aotearoa Foulard Alpin in Rust-Red.
Now, why would you wear a beret in rust-red?
Hmm, it does go with indigo.
Just received two custom made garments, proudly displaying Boinas Elosegui's Euskal Herria ("Basque Country") label.
It's called Love.
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