I think its the James Bond link mostly, the same thing happened with the Barbour jacket in one of the films a couple of years ago. Sold out everywhere straight away and then silly prices on the reseller market. I think Levis did about three runs of this one in this colour and the sizing varied across each run, I didn't follow it closely enough to know if a certain release was worth more than another. Could be that. Is a nice looking jacket too of course. This is about the average selling price for this model I think. I was on the look out for one for some time at the right price but it was one of those jackets that was a dissapointment when you finally got it.