The STETSON WAY, Advertising and ephemera of the Golden Era

[M Hatman]

1936 "Stetson-Grams" !!
M

 

[M Hatman]

1941 Whippet ad....this one is sure differant.....reminiscent of the later war ads about spies with this illustration!
M
HAD to show the cool overcoats illustrated on the back!!

 

[M Hatman]

1941 and 1942 Vita-Felt ads.....ironically both from April.....
M

 

[M Hatman]

Oversized (four times the size of a standard book) Matchbook from the 30's........great art! NOTE the matches themselves are made to look like a fence gate.........
M

 

[M Hatman]

More Blotters from the 40's.......
M

 

[M Hatman]

Here is the classic "Open Road" in an ad from March of 1950......East and West.......apparently EVERYONE is wearing one!!
M

 

[M Hatman]

PLASTIC FELT!!!!!!! 1940's........apparently it is wonderful, and just like all Stetsons......really attracts the Ladies!!! I WOULD actually LOVE to find one in my size.
M

 

[M Hatman]

A little before the time of this thread (1916) is a invoice for half a dozen Stetson "Big Four's" in black that I thought would be of interest. I am including a picture of a Big Four from an early 20's booklet "Stetson Staple Shapes" that I have........
M

 

[M Hatman]

Ok...1941 again......the "New Slant".....pre-creased hat.......one of the best ads showing well the crease.....my wife says "you should try that on one of your hats".....I say...."we will see........". Not sure about that one.....
Interestingly, one of these is seen in the article on ovecoats I included on the back of another 1941 ad I posted earlier in this thread.
M

 

[M Hatman]

Here we go from the 1920's......a "magic lantern" advertising slide. These were shown just before the movies, some houses still do something similar, especially around the holidays. A color slide like this was $4 back in the day.........
M

 

[T Jones]

Good stuff, M. Good stuff.

 

[M Hatman]

Good stuff, M. Good stuff.

Thank you!! Glad you are enjoying my "stuff".......Slowly getting it posted......takes some time though.
Best,
M

 

[M Hatman]

I really like collecting advertising stuff......I feel like advertising more than anything represents the people and the era it was meant for......
M

 

[M Hatman]

In referance to the Christmas 1943 ad.......here is one of those Seasons Greetings hat boxes from the 40's...
M

 

[M Hatman]

1940's Stetson "Playboy" glossy ad cards......."STETSON First choice of the man on the way up".......love it!!
M

 

[M Hatman]

It is always good to impress the secretary......especially if she is wearing a Stetson too (and I would just bet she is)!! 1941 Stetson Playboy ad.......
M

 

[M Hatman]

Early 1950's Stetson "Swagger"..........note the suede finish and "Holiday Hue" of "Beach Tan".....
M

 

[M Hatman]

1930's......
M

 

[M Hatman]

October 1951 ad....Whippet in "Gridiron Grey"......
M

 

[M Hatman]

1945 Whippet.......still impressing the ladies........
Back has a great whiskey ad!!
M