The STETSON WAY, Advertising and ephemera of the Golden Era

Discussion in 'Hats' started by M Hatman, Nov 20, 2017.

  1. M Hatman

    M Hatman My Mail is Forwarded Here

    Looks great framed!!!! That ad is from 1945. Nice find!!!
    M
    PS Oh, congrats on finding the hat too!!!!!!!
     
    Redfokker and psklenar like this.
  2. jlee562

    jlee562 I'll Lock Up

    Messages:
    4,490
    Location:
    San Francisco, CA
    From Clutch magazine in Japan. I have the rest of the spread focusing on the Stetson Japan offerings, but that's kinda outside the scope of this Golden Era thread....
    [​IMG]
     
  3. jlee562

    jlee562 I'll Lock Up

    Messages:
    4,490
    Location:
    San Francisco, CA
    Pardon the screencap, but it was quick and easy...1915 according to the seller listing this ad.
    [​IMG]

    The leather band on this iteration of the Austral is very close to the one on mine (except for the California specific motifs).
     
  4. M Hatman

    M Hatman My Mail is Forwarded Here

    1919........
    M
    15403283074011057017634.jpg
     
  5. M Hatman

    M Hatman My Mail is Forwarded Here

    I am back and will be posting several more ads I own.....
    AND as a reminder...PLEASE.....only list ads you actually own and NOT other peoples listings or internet troll finds.....
    Thanks,
    M:)
     
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  6. M Hatman

    M Hatman My Mail is Forwarded Here

    1922 Stetson sales plates and descriptive. NOTE: each hat is listed with the brim width and crown hight! Also in the list is a Stetsonian in hard (derby) AND soft (fedora) versions listed as "the feature hat(s) for Spring 1922.......note also the bound brim and porkpie styles as well as welted and raw edge models.
    M:)
    1540328646861378311805.jpg 1540328690120181681347.jpg 15403287349381284927118.jpg 1540328785781986710081.jpg
     
    Last edited: Oct 24, 2018
  7. M Hatman

    M Hatman My Mail is Forwarded Here

    1937....
    15403289668041942585820.jpg
     
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  8. M Hatman

    M Hatman My Mail is Forwarded Here

    1941.....what women say about their husbands and the Stetson Playboy!:eek:
    M;)
    15403290944891193221955.jpg
     
  9. M Hatman

    M Hatman My Mail is Forwarded Here

    1943.....watch that loose talk!
    M;)
    1540329179004117321255.jpg
     
  10. M Hatman

    M Hatman My Mail is Forwarded Here

    1946.......
    WOMEN'S STETSONS!
    M;)
    1540329264682703902363.jpg
     
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  11. M Hatman

    M Hatman My Mail is Forwarded Here

    1948 and Bing Crosby has both a Stetson Flagship AND a Whippet!
    And the girl as usual...........
    M;) 15403294104221613807276.jpg
     
  12. M Hatman

    M Hatman My Mail is Forwarded Here

    1948 Douglas Fairbanks Jr has a $16.50 Stetson Park!:eek:
    M;) 15403295377801661863145.jpg
     
  13. M Hatman

    M Hatman My Mail is Forwarded Here

    1949 and George Brent has a Stetson Turf Club.
    M;) 154032966606881260535.jpg
     
  14. M Hatman

    M Hatman My Mail is Forwarded Here

    1949....which is YOUR PICK!?!?!?o_O
    M:) 15403299839541561568801.jpg
     
  15. M Hatman

    M Hatman My Mail is Forwarded Here

    1943.....what do YOU know.........well at least you know where to keep it!;)
    M:) 15403301142601991742088.jpg
     
  16. M Hatman

    M Hatman My Mail is Forwarded Here

    That is fun!! Interesting to see that from Japan. I actually own most of those ads....
    M
     
  17. Old Trader Horn

    Old Trader Horn New in Town

    Messages:
    7
    Wow. What a great collection. I don't think I've ever seen such a wide-ranging and chronological collection of hat ephemera. I have a coffee table book on Stetson and it doesn't have a fraction of the material you present here. It's interesting how the ads add context and have the ability to pull you back into another era. Thanks for sharing.
     
    Last edited: Oct 24, 2018
  18. M Hatman

    M Hatman My Mail is Forwarded Here

    Thank you very much! I have actually been working on properly archiving my collection and actually placing my Stetson collection chronologically in binders.

    I wish I had the ability to do the same with this thread so people could referance the time of each ad better.........I have that ability on other forums....even with the contributions of others in the same thread.......

    And YES.......the ads and their art certainly put you back in time..........
    M:)
     
    Last edited: Oct 24, 2018
  19. alanfgag

    alanfgag

    Messages:
    14,322
    Location:
    Buffalo, NY
    A collection of fashion plates for Stetson stiff and soft hats from fall 1914. These have been posted in detail to other advertising threads on the Lounge - just sharing for reference here.

    stetson_plates1914.jpg
     
  20. Redfokker

    Redfokker

    Messages:
    12,187
    Location:
    Albany Oregon
    I assume you have a good handle on the best practices for archival storage of print ads Matt. I work in an archive at Oregon State and can point you in the right direction for Archival Supplies if needed. This is history! The collection deserves the best care and preservation possible.
     
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