Yep, been doing it every day since i got it. With all my work canceled and the "stay home" policy i am basically wearing the jacket all day at home, spraying it throughout the day. Also every time i take if off during the day i hold it by the back of the collar, lift it shoulder height then drop it with all its weight on the couch, do that like 30 times every time you take the jacket off, that's 300 in a day if you take it off 10 times! On day one when i did that it fell and stood up on its own, now it actually is starting to lose it's rigidity and it just collapses. Doing that really helps the back panel soften up much faster.